Who is in the ThinkBalm Innovation Community?
by Erica Driver and Sam Driver.
The mission of the ThinkBalm Innovation Community is to advance adoption of work-related use of the Immersive Internet. Since its launch in August of 2008, the ThinkBalm Innovation Community has evolved into a mix between a social network, collaborative laboratory, and guild. We just completed some analysis on the membership of our community, and here’s what we found:
- We currently have 323 members: all are Immersive Internet advocates, implementers, explorers, or technology marketers.
- More than 80% of the members are non-technology marketers.
- They have more than 210 different job titles.
- They are in dozens of industries, with technology-related and education-related sectors being the most prevalent.
- More than 50% of our members are at or near the top of their organizations, with roles like owner/founder, manager / director, chief executive, and executive / VP.
- Many community members are sole practitioners or independent consultants.
- About 70% of members are in the US. The next-largest populations are in the UK and Canada.
- And, anecdotally, new members are increasingly explorers — they haven’t done much with the Immersive Internet yet, but see its promise.
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