How to write a business case for immersive tech investments

by Erica Driver and Sam Driver.

Today ThinkBalm published a new report titled, ”How to Write a Business Case for Immersive Technology Investments.” Hats off to the six ThinkBalm Innovation Community members who contributed to this issue of the ThinkBalm Immersive Internet Storytelling Series: James Stallings, Jeff Lowe, Lara Blanch, Peter Finn, Philippe Barreaud, and Trevor Meister. To download a PDF copy of the 13-page report click this link.

To build up and share a store of good practices for writing a business case for immersive technology, the ThinkBalm Innovation Community held a fast-paced, multichannel, hour-long brainstorming session on August 28, 2009. A diverse group of participants from around the world gathered in the virtual world of ReactionGrid. Our objective was to develop a series of recommendations to help lone advocates build a strong case for immersive technology investments in their organizations. For insights into how to write the business case, including choosing your words, designing your pitch, and safeguarding your efforts, download the report.

© 2009 ThinkBalm. All rights reserved.