Video tour of ThinkBalm’s Distillery — an immersive technology selection experience

by Erica Driver and Sam Driver.

In January, we published a ThinkBalm Immersive Internet analyst report, The Enterprise Immersive Software Decision-Making Guide. This report is a use case-based guide designed to aid business decision makers in the enterprise immersive software selection process. In February, we launched “the Distillery,” an immersive technology selection experience built around the concepts in the report. Our intention with the Distillery is to replace the boring ole’ webinar with an engaging, interactive activity, and create an unforgettable immersive learning experience.

Here is a 9-minute mini video tour of the Distillery lead by ThinkBalm analyst Erica Driver. Note that you can also visit the Distillery yourself first-hand; here is the Second Life URL (SLURL).

To develop The Enterprise Immersive Software Decision-Making Guide, we held structured briefings with nineteen enterprise immersive software vendors (list here) and conducted interviews with fifteen early adopters who were involved in the technology selection process in their organizations. In the report, we present “if/then” scenarios and highlight good-fit vendors for common situations, with a focus on the most prevalent use cases: meetings, conferences, and learning and training.

While grain mash is processed and distilled to make whiskey, ThinkBalm’s technology selection process helps business and technology decision makers winnow their vendor options from dozens down to just a few.

1. Stop 1 on the tour is the Options Vat, where we discuss core business questions.
2. Stop 2 is the Requirements Room, where we lead participants through a discussion about the features and functions needed to satisfy the most common use cases: small meetings, large meetings and conferences, and learning and training.
3. Stop 3 is the Filter Tower, where we discuss important limiting factors like security concerns, system integration requirements, scalability requirements, and technology prerequisites.
4. The final stop is the Recommendations Room.

Enjoy the video tour! And do let us know if you have any questions or could use a hand with the immersive technology selection process in your organization.

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