ThinkBalm

Erica Driver

Erica Driver was a ThinkBalm co-founder and was a principal. She is currently a senior director of product marketing at QlikTech. Erica is a leading marketing and strategy professional with more than 15 years of experience in the software industry. She has often been quoted in mainstream and industry trade press including the Boston Globe, The Wall Street Journal, The New York Times, CIO, and Computerworld. Prior to co-founding ThinkBalm, Erica was a principal analyst at Forrester Research, where she launched the company’s "Web3D" coverage as part of her enterprise collaboration research. She was also the co-conspirator behind Forrester’s Information Workplace concepts and research. Prior to her tenure at Forrester, she was a Director at Giga Information Group (now part of Forrester) and an analyst at Hurwitz & Associates. She began her career in IT as a system administrator and Lotus Notes developer. Erica is a graduate of Harvard University.
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ThinkBalm Appearances

  • Federal Consortium for Virtual Worlds, Washington DC, May 13-14, 2010
  • Gametech 2010, Orlando FL, March 30-31, 2010
  • LIFE SCIENCES 2010: The Global Collaboration Imperative, a seminar hosted by ProtonMedia and Microsoft, Malvern PA, January 19, 2010
  • 3DTLC, San Jose CA, Sept. 23-24, 2009 (opening keynote)
  • Providence Geeks dinner, Wed. July 15th, 2009 at AS220 in Providence, RI
  • Pecha Kucha Night Providence, Wed. July 22nd, 2009 at Bravo Brasserie Restaurant in Providence, RI
  • Serious Second Life Meetup #26, June 25, 2009 in Second Life. Gave tour of ThinkBalm Data Garden.
  • Train for Success, June 18, 2009 in Second Life. Gave tour of ThinkBalm Data Garden. Click here to listen to the audio recording.
  • Tonight Live with Paisley Beebe, June 7, 2009 in Second Life
  • Metanomics, May 27, 2009 in Second Life
  • 3DTLC (3D Training, Learning, and Collaboration), Washington DC, April 20-21, 2009
  • McCormick Foundation Specialized Reporting Institute: Reporting in Virtual Spaces hosted by Washington State University, Pullman WA, April 6, 2009
  • 2009 Defense GameTech and Connections Conference, Orlando FL (via Second Life), March 11, 2009
  • Serious Second Life Meetup #22
  • Serious SL Meetup, Oct. 23, 2008 in Second Life
  • Metanomics, Oct. 6 in Second Life
  • Train For Success, Sept. 18, 2008 in Second Life
  • Virtual Worlds Expo, Sept. 3-4, 2008, Los Angeles. Presentation: "How to convince the boss you're not off your rocker: Getting buy-in for enterprise Immersive Internet initiatives." Keynote interview: Erica interviewed Dr. Colin Parris, VP of IBM's Digital Convergence Business.
  • SmarterTechnology roundtable, Thur. Aug. 27, 2009
  • Metanomics series, Aug. 25, 2008 in Second Life
  • Cisco Systems Web 2.0 Learning Series, Aug. 22, 2008 in Second Life
  • Dassault Systemes DevCon, June 18, 2008 in Paris
  • Virtual Worlds Conference, April 4, 2008 in New York
  • Train for Success, Second Life, April 29, 2010Best Events Expo, Boston MA, Oct. 5, 2009

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