ThinkBalm defined the Immersive Internet as a collection of emerging technologies combined with a social culture that has roots in gaming and virtual worlds, opening up new dimensions in collaboration, engagement, and context. Think IMAX® movies, surround sound, and World of Warcraft® applied to the Web and business applications, and you’ve got the Immersive Internet. What we once called virtual worlds as a catch-all category now only describes one small piece of the picture. Other important elements are immersive learning environments and virtual event platforms. What these all have in common is that they engage — even engross — the person who is using them.
January 19, 2010 report, The Enterprise Immersive Software Decision-Making Guide
September 7, 2009 blog article, “What makes a virtual environment immersive?“
May 26, 2009 report, ThinkBalm Immersive Internet Business Value Study, Q2 2009
November 17, 2008 report, The Immersive Internet: Make Tactical Moves Today For Strategic Advantage Tomorrow