ThinkBalm

Strategic Advisory Service for Tech Marketers

This retainer service is designed for strategists and marketers at immersive platform and application software companies that are trying to “cross the chasm.” (See the Sept. 23, 2009 ThinkBalm report “Crossing the Chasm, One Implementation at a Time.”)  ThinkBalm analysts deliver:

Custom series of advisory sessions

Examples of topics covered:

  • Market overview
  • Competitive analysis and differentiation
  • SWOT analysis
  • Product planning and strategy 
  • Customer and market requirements
  • Product branding and naming
  • Pricing and packaging
  • Feature and function prioritization
  • Training program for customers
  • Overcoming barriers to adoption

Quick-response brainstorming

All ThinkBalm retainer clients receive the ThinkBalm quick-response brainstorming service for the life of the contract — short-notice, 30-minute interactions to answer questions and find creative solutions to problems.

Delivery method

We deliver our advisory and brainstorming sessions via immersive environments, telephone, Web conference, and in person.

Contact us for more information.

ThinkBalm